Published in May 2026: Google’s Data Editor guides you through the definitive family portrait of the twenty-first century, revealing how we are interconnected by the honest questions we ask every day
“This view from the other side of the search box is both charming and insightful, tapping into a deep well of curiosity.” —Tim Harford, bestselling author of The Undercover Economist and The Data Detective
“Entertaining and enlightening” —Hal Varian, former Google Chief Econonist and author of Intermediate Microeconomics
We’re not alone
When disaster strikes, our first response is often the simplest one: to search ‘How to help…’
The world’s biggest dataset
This is the world’s brain, represented in data. Find out what humanity is truly thinking, from the sublime to the mundane.
An optimistic look
Discover the universal moments we share, whether we are asking “How to make pancakes” or grappling with existential issues.
Simon Rogers is Google’s Data Editor. An award-winning data journalist, writer and speaker. He is co-host of The Data Journalism Podcast with Alberto Cairo and Scott Klein — and author of ‘Facts are Sacred‘, published by Faber & Faber around the world
What We Ask Google is a decade’s long investigation into the world’s brain, represented in data. Find out what humanity is truly thinking about, from ‘How to boil an egg’ to ‘What does love feel like?’
Alberto Cairo, Scott Klein and Simon Rogers discuss the latest in data storytelling and visualization. Subscribe to catch the latest. New episodes below:
What We Ask Google is available wherever you get books from May 5, 2026. Pre-order your copy now
Hardcover
$30
With illustrations by Nigel Holmes
Kindle
$14.99
The complete digital version.
Simon Rogers 