preview-191327757493183992

Anybody who tells you that working with big data is straightforward is probably lying. Often, what you’re trying to do is to filter it down, make it simpler and easier to deal with.

Twitter data is no exception—there are more than 500 million tweets sent every day and if you’re “non-eng” (not an engineer), that is an intimidatingly large figure when it comes to visualizing or showing that data. This is where Twitter Reverb comes in. We wanted a tool that would allow users both inside Twitter, like me, or outside Twitter in newsrooms and TVstudios, to produce a simple and quick visualization of the Twitter conversation around an event or moment. Kind of like this, where the Today Show showed the reaction to the crash of flight MH17 in Ukraine.

• Read more on Source about how we made a new dataviz tool… 

Leave a comment

Get the Book

Take a trip inside the world’s brain. Out May 2026

Go back

Your message has been sent

Warning

Published May 2026: What We Ask Google

Take a trip inside the world’s brain. Discover the definitive family portrait of the twenty-first century, revealing how we are interconnected by the honest questions we ask every day