Anybody who tells you that working with big data is straightforward is probably lying. Often, what you’re trying to do is to filter it down, make it simpler and easier to deal with.
Twitter data is no exception—there are more than 500 million tweets sent every day and if you’re “non-eng” (not an engineer), that is an intimidatingly large figure when it comes to visualizing or showing that data. This is where Twitter Reverb comes in. We wanted a tool that would allow users both inside Twitter, like me, or outside Twitter in newsrooms and TVstudios, to produce a simple and quick visualization of the Twitter conversation around an event or moment. Kind of like this, where the Today Show showed the reaction to the crash of flight MH17 in Ukraine.